NAB Show, the premier media and entertainment industry event, announced Prime Focus Technologies (PFT) as a winner of the prestigious 2024 Product of the Year Awards. NAB Show Product of the Year Award winners were selected by a panel of industry experts in 15 categories and announced in a live awards ceremony at the show. The nominated products had to come from companies exhibiting at the 2024 NAB Show and be delivered within the 2024 calendar year to be eligible for an award.

PFT's ‘CLEAR^® AI Clip: Gen AI powered content highlights’ received recognition in the Capitalize category, marking a significant achievement for the company.

“These winners represent the most cutting-edge advancements and technologies shaping the future of content creation, distribution and monetization,” said Eric Trabb, Senior Vice President and Chief Customer Success officer at NAB. “We’re excited to see how these advancements will empower storytellers and connect audiences in entirely new ways.”

With its cutting-edge features and modern approach, CLEAR^® AI Clip is the gateway to effortless content creation. This product empowers users to combine small AI models interworked with Gen AI to create swift, impactful highlights and promo video creation.

"We are delighted to receive this prestigious award" said Murali Sridhar, Senior Vice President, and Global Head of Product Management at PFT. "CLEAR Clip, powered with AI & Gen AI led content highlights capabilities, helps clients drive new content creation, convert their passive archive into active libraries and so helps in driving new revenue enabling opportunities. A great recognition for our teams who have worked tirelessly in making AI work for our customers."

To learn more about CLEAR^® and CLEAR^® AI, schedule a meeting with us here.

About Prime Focus Technologies

Prime Focus Technologies (PFT) is the creator of CLEAR^®. It offers streaming platforms, studios, and broadcasters AI technology and media services powered by the cloud that help them enable creativity, efficiency, and, most importantly, revenue generation. PFT works with major companies like Walt Disney-owned Star TV, Channel 4, ITV, Sinclair Broadcast Group, A&E Networks, Warner Bros. Discovery, Hearst, PBS, Paramount, Lionsgate, Crunchyroll, Insight TV, Disney+ Hotstar, BCCI, Tegna, Amazon MGM Studios and more.

For more information, visit www.primefocustechnologies.com

Press Contact

T Shobhana
Senior Vice President and Global Head of Marketing
Prime Focus Technologies
Los Angeles, CA
t.shobhana@primefocus.com